Project: e-Estonia Briefing Centre

e-Estonia Briefing Centre

Client
Enterprise Estonia

Location
Tallinn, Estonia

Year
2019

Exhibition area
400 m²

Scope of work
Concept design, exhibition design, production and installation, multimedia content development, design and production, interactive exhibits design, development and production, graphic design and project management.
e-Estonia Briefing Centre
Project
description

E-Estonia Briefing Centre was established in 2009. Their aim and mission are to inspire investors, global policy makers and international media with the success story of e-Estonia and bring them together with leading IT service providers. As an institution directed to foreign markets, e-Estonia Briefing Centre plays a crucial role in developing and introducing Estonia’s reputation as a digital society abroad. E-Estonia Briefing Centre works closely with Estonian ICT sector – their innovativeness and initiation are what the briefing centre is about.

In 2018, it was decided to move e-Estonia Briefing Centre to new rooms. While the location close to the airport in the vibrant IT hub of Ülemiste City was perfect for the cause, the future conference rooms were not initially planned to have public functions when the building was planned, and the ceilings were quite low. Our task was to figure out an interior architecture and exhibition design solution that would work with the characteristics of the rooms and turn them into a modern, functional conference spaces.

In addition, the new rooms were not to be just a conference centre but a vibrant hub of innovation that would bring together Estonian-founded companies and potential clients. The new e-Estonia Briefing Centre was to combine a conference centre and an interactive exhibition – visitors were to listen to the presentations and spend some time exploring the centre on their own as well. The interior architecture of the briefing centre is inspired by the binary system – lit-up cubicles that intrude and protrude from the walls bring to mind the 1’s and 0’s of computer language.

The interior solution works as a background for virtual exhibition that introduces e-Estonia solutions by local companies, showcased in a multimedia platform that includes all the screens in the room and that can be managed as one integral system. The exhibition includes an interactive hands-on game that introduces the essential building blocks of an e-state by aiding the visitor in building their own e-state. A hands-on solution showing the ease of digital lifestyle as opposed to traditional bureaucracy, based on a popular children’s game of Ball-in-a-maze.

We have created the graphic design in the briefing centre, including that of the interactive exhibition and introductory e-Estonia development timeline wall that leads to one of the conference halls. The resulting solution for the interior architecture, exhibition and graphic design was such as to be modern and relevant in at least five years into the future. The project resulted in a clear and professional yet relaxed space that leaves a great impression to the visiting delegations.

Client
Enterprise Estonia

Location
Tallinn, Estonia

Year
2019

Exhibition area
400 m²

Scope of work
Concept design, exhibition design, production and installation, multimedia content development, design and production, interactive exhibits design, development and production, graphic design and project management.

Project
description

E-Estonia Briefing Centre was established in 2009. Their aim and mission are to inspire investors, global policy makers and international media with the success story of e-Estonia and bring them together with leading IT service providers. As an institution directed to foreign markets, e-Estonia Briefing Centre plays a crucial role in developing and introducing Estonia’s reputation as a digital society abroad. E-Estonia Briefing Centre works closely with Estonian ICT sector – their innovativeness and initiation are what the briefing centre is about.

In 2018, it was decided to move e-Estonia Briefing Centre to new rooms. While the location close to the airport in the vibrant IT hub of Ülemiste City was perfect for the cause, the future conference rooms were not initially planned to have public functions when the building was planned, and the ceilings were quite low. Our task was to figure out an interior architecture and exhibition design solution that would work with the characteristics of the rooms and turn them into a modern, functional conference spaces.

In addition, the new rooms were not to be just a conference centre but a vibrant hub of innovation that would bring together Estonian-founded companies and potential clients. The new e-Estonia Briefing Centre was to combine a conference centre and an interactive exhibition – visitors were to listen to the presentations and spend some time exploring the centre on their own as well. The interior architecture of the briefing centre is inspired by the binary system – lit-up cubicles that intrude and protrude from the walls bring to mind the 1’s and 0’s of computer language.

The interior solution works as a background for virtual exhibition that introduces e-Estonia solutions by local companies, showcased in a multimedia platform that includes all the screens in the room and that can be managed as one integral system. The exhibition includes an interactive hands-on game that introduces the essential building blocks of an e-state by aiding the visitor in building their own e-state. A hands-on solution showing the ease of digital lifestyle as opposed to traditional bureaucracy, based on a popular children’s game of Ball-in-a-maze.

We have created the graphic design in the briefing centre, including that of the interactive exhibition and introductory e-Estonia development timeline wall that leads to one of the conference halls. The resulting solution for the interior architecture, exhibition and graphic design was such as to be modern and relevant in at least five years into the future. The project resulted in a clear and professional yet relaxed space that leaves a great impression to the visiting delegations.