Client
The Estonian representation of the Expo 2021 Dubai Foundation
Location
Dubai, United Arab Emirates
Year
2021
Exhibition area
420 m² ground floor / 140 m² first floor
Web page
https://www.expo2020.ee/
Scope of work
Concept design, exhibition design and development,
multimedia content development.
Client
The Estonian representation of the Expo 2020 Dubai Foundation
Location
Dubai, United Arab Emirates
Year
2021
Exhibition area
420 m² ground floor / 140 m² first floor
Web page
https://www.expo2020.ee/
Scope of work
Concept design, exhibition design and development, multimedia content development.
description
Estonia participate in EXPO 2021 Dubai among 192 other countries. Taking place in one of the leading business centres in the world, EXPO 2021 Dubai’s central themes are Opportunity, Mobility and Sustainability. This is the first EXPO taking place in the region and offers unique opportunities for countries and businesses to build contacts and share ideas with like-minded people and enterprise in the buzzing city of Dubai.
Estonian pavilion is located in the heart of the EXPO 2021 Mobility area, next to the central square of EXPO 2021 Dubai. Eye-capturing Nordic simplicity and clarity of the Estonian pavilion supports the main design principles of Brand Estonia, with the iconic blue taking the central stage. The colour choice reflects digitalization and the national flag and forms the background for the core messages and the wide usage of the brand signature “e” to stand out – digital is what we are good at and what we want to share.
Estonia participates in EXPO 2021 Dubai among 192 other countries. Taking place in one of the leading business centres in the world, EXPO 2021 Dubai’s central themes are Opportunity, Mobility and Sustainability. This is the first EXPO taking place in the region and offers unique opportunities for countries and businesses to build contacts and share ideas with like-minded people and enterprise in the buzzing city of Dubai.
Estonian pavilion is located in the heart of the EXPO 2021 Mobility area, next to the central square of EXPO 2021 Dubai. Eye-capturing Nordic simplicity and clarity of the Estonian pavilion supports the main design principles of Brand Estonia, with the iconic blue taking the central stage. The colour choice reflects digitalization and the national flag and forms the background for the core messages and the wide usage of the brand signature “e” to stand out – digital is what we are good at and what we want to share.
Located on two floors, the Estonian pavilion in Dubai EXPO 2021 offers its visitors a memorable spatial experience – as if entering an imagined life inside a fibre-optic cable. A large-scale installation that ebbs and flows throughout the ground floor of the exhibition is made up of moving light balls. The individual pieces are connected to each other to illustrate Estonian X-road and numerous e-solutions, and to outline the principles of interoperability and interconnectivity.
Located on two floors, the Estonian pavilion in Dubai EXPO 2021 offers its visitors a memorable spatial experience – as if entering an imagined life inside a fibre-optic cable. A large-scale installation that ebbs and flows throughout the ground floor of the exhibition is made up of moving light balls. The individual pieces are connected to each other to illustrate Estonian X-road and numerous e-solutions, and to outline the principles of interoperability and interconnectivity.
The interior walls of the pavilion are covered with mirrors that create an illusion of infinite space. Behind the mirrors are video screens, altogether forming five separate video walls. Clips on the screens introduce Estonia as a country and business environment from the perspective of e-solutions, smart solutions, and sustainability. In between the screens are spaces for product exhibition by successful Estonian companies.
The interior walls of the pavilion are covered with mirrors that create an illusion of infinite space. Behind the mirrors are video screens, altogether forming five separate video walls. Clips on the screens introduce Estonia as a country and business environment from the perspective of e-solutions, smart solutions, and sustainability. In between the screens are spaces for product exhibition by successful Estonian companies.
The exhibition spreads out on two floors. The ground floor is an open space that welcomes all visitors that gives the first taste of the digital society and our success story. On the ground floor is also a zero-waste café that offers sustainable Estonian food. On the first floor, a business exhibition and seminar spaces can be found which are available for visitors with deeper interest in e-Estonia and Estonian enterprises.
The exhibition spreads out on two floors. The ground floor is an open space that welcomes all visitors that gives the first taste of the digital society and our success story. On the ground floor is also a zero-waste café that offers sustainable Estonian food. On the first floor, a business exhibition and seminar spaces can be found which are available for visitors with deeper interest in e-Estonia and Estonian enterprises.
